Chris Bagnall, CEO, Transmission

In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission.

They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing.

Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and how marketers need to evolve from lead generators to business leaders.

A sharp, no-nonsense conversation on what it really takes to drive growth in modern B2B.