{"store":{"baseInfo":{"podcastTitle":"The Business of Marketing","slug":"thebusinessofmarketing","podcastDescription":"

The Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/businessof.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/businessof_1200x628.jpg?s=3c1eebab33082d5e65aac526be72b7a1&e=jpg","podcastUrl":"https://thebusinessofmarketing.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thebusinessofmarketing/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-7w4pn-1482a1b?from=usersite","removePodbeanBranding":"yes","brandingLogo":"http://imglogo.podbean.com/companyLogo/20966183/whslogo_hmfk4.png","timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":107,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":false,"showLike":false,"author":"The Business of Marketing","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-7w4pn-1482a1b-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1735759311","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-7w4pn-1482a1b?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/0XA1CRGb66VjUXYCCxdhYj","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/9XbwVEU07ul1","text":"Subscribe","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"© Business of 2026. All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":false,"enableWebSiteLike":false,"organizationName":"The Workhorse Studio","organizationPageLink":"https://www.podbean.com/podcast-network/theworkhorsestudio"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://thebusinessofmarketing.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a308e6d","clientSignature":"ae912c93ae71024a9219d0a90eaebe76","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb26835572","idTag":"3san3","title":"Helen Keelan, Senior Sales Director, LG Ad Solutions","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/businessof_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/businessof_1200x628.jpg?s=3c1eebab33082d5e65aac526be72b7a1&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/businessof.jpg","previewContent":null,"content":"

Join Helen Keelan, Senior Sales Director at LG Ad Solutions, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.

","publishTimestamp":1746684480,"duration":1597,"mediaUrl":"https://mcdn.podbean.com/mf/web/8j1hvyjyei8rj3a3/TheBusinessOfMarketing__tbom_s3e02_HelenKeelan.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-3san3-1997a74","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-3san3-1997a74","transcriptUrl":null,"permalink":"/e/helen-keelan-senior-sales-director-lg-ad-solutions/","downloadLink":"","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-3san3-1997a74","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":null,"recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26835572","idTag":"3san3","title":"Helen Keelan, Senior Sales Director, LG Ad Solutions","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/businessof_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/businessof_1200x628.jpg?s=3c1eebab33082d5e65aac526be72b7a1&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/businessof.jpg","previewContent":null,"content":"