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Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement.

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