{"store":{"baseInfo":{"podcastTitle":"The Business of Marketing","slug":"thebusinessofmarketing","podcastDescription":"

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/tbom2048.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/tbom2048_1200x628.jpg?s=2e7e198abb3e5673bbb664dabadc66c0&e=jpg","podcastUrl":"https://thebusinessofmarketing.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thebusinessofmarketing/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-7w4pn-1482a1b?from=usersite","removePodbeanBranding":"yes","brandingLogo":"http://imglogo.podbean.com/companyLogo/20966183/whslogo_hmfk4.png","timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":75,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":false,"showLike":false,"author":"Path7 and Advertising Week","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-7w4pn-1482a1b-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1735759311","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-7w4pn-1482a1b?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/0XA1CRGb66VjUXYCCxdhYj","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/9XbwVEU07ul1","text":"Subscribe","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":false,"enableWebSiteLike":false,"organizationName":"The Workhorse Studio","organizationPageLink":"https://www.podbean.com/podcast-network/theworkhorsestudio"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://thebusinessofmarketing.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69d470e7","clientSignature":"49f6571175beb078e7fa86a151a657b3","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb26835588","idTag":"v4xce","title":"Michael McNerney, Publisher, Martech Record","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/tbom2048_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/tbom2048_1200x628.jpg?s=2e7e198abb3e5673bbb664dabadc66c0&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/tbom2048.jpg","previewContent":null,"content":"

Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.

","publishTimestamp":1730746245,"duration":2257,"mediaUrl":"https://mcdn.podbean.com/mf/web/yexwsiaxyeua7mng/TheBusinessOfMarketing_tbom_MichaelMcNerney.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-v4xce-1997a84","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-v4xce-1997a84","transcriptUrl":null,"permalink":"/e/michael-mcnerney-publisher-martech-record/","downloadLink":"","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-v4xce-1997a84","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":null,"recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26835588","idTag":"v4xce","title":"Michael McNerney, Publisher, Martech Record","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/tbom2048_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21506587/tbom2048_1200x628.jpg?s=2e7e198abb3e5673bbb664dabadc66c0&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21506587/tbom2048.jpg","previewContent":null,"content":"