The Business of Marketing

John Piccone, Regional VP Americas at Adform

Adform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.

Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX

Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise marketing. She discusses simplifying complexity, creating real-world impact, and driving relevance in an AI-first world.
 

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.

Gordon Glenister—Author, Speaker, Podcast Host, and Founder of Membership World and Employfluence

Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. They dive into the real meaning of influence, how personal brands are built (and broken), the rise of employee advocacy, and why the future of community-led marketing is built on trust, not just reach.

Paul Wright, Head of EMEA at Uber Advertising

Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads.
In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billion-dollar business in just a few years, spanning over 30 global markets. From the power of “moment marketing” to building a culture of innovation, Paul reflects on lessons learned across his career—from Sky and Apple to startups and Amazon—and how Uber’s unique data and rider moments are reshaping brand engagement across rides and Eats.
If you’re curious about the future of contextual advertising, cultural moments, and what it takes to scale new ad products inside a global tech company, this one’s for you.

Ben Putley, CEO and Co-Founder, Alkimi

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech that just works.

Elizabeth Kiehner, Chief Growth Officer, Nortal

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, and precision into every touchpoint.

Clare Turner, Chief Commercial Officer at Pearl & Dean

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.

Owen Griffiths, Commercial Revenue Director, The Sun

Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to original video. Learn how The Sun blends scale, creativity, and data-driven insight to deliver front-of-mind results for brands like Tesco and Paramount+, while tackling news brand perceptions with bold innovation and a human touch.

Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor

In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform.
Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a noisy media landscape.