Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
The Business of Marketing
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Episodes
Monday Jun 17, 2024
Monday Jun 17, 2024
John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic digital landscape, understand customer behavior, and drive sustainable growth.
Monday Jun 17, 2024
Monday Jun 17, 2024
Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth.
Monday Jun 17, 2024
Monday Jun 17, 2024
Jonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the importance of data in delivering personalized customer experiences.
Monday Jun 10, 2024
Monday Jun 10, 2024
Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.
Sunday Jun 09, 2024
Sunday Jun 09, 2024
Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and innovation within the C-Suite and examines the impact of COVID-19 and geopolitical tensions on client decision-making. Raj stresses the necessity for brands to pivot quickly in response to changing market conditions.
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Dive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for leveraging data to fuel sustainable growth.
Thursday May 30, 2024
Thursday May 30, 2024
Christopher Hogg, CRO of Lotame, discusses leveraging data to drive B2B growth. He highlights the importance of aligning sales and marketing strategies, staying updated with industry trends, and building high-performing teams. The conversation covers lead generation, the customer journey, and the benefits of being independently owned. Emphasis is placed on fostering a culture of growth and innovation, and the potential of AI in marketing. Hogg underscores the need for human connections in B2B sales, despite the rise of automation and remote work. The discussion concludes with insights on adapting go-to-market strategies to regional market conditions.
Monday May 27, 2024
Monday May 27, 2024
In this edition of the Business of Marketing podcast, recorded at Acquia Engage London, Steve Reny, CEO of Acquia, and Jennifer Griffin Smith, Chief Market Officer, discuss the evolution of marketing. They acknowledge the shift from traditional tactics to a data-driven approach focused on customer journeys. The duo addresses challenges like the cookieless future and AI-generated content while exploring future opportunities in content management, data insights, and accessibility. By embracing accessibility, both emphasize how marketers can expand their reach whilst making a positive global impact.
Thursday May 23, 2024
Thursday May 23, 2024
Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind significant gaming events, and how brands can authentically engage with the gaming community. Giulia highlights the importance of long-term brand partnerships and the future of gaming culture.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Hear how cutting-edge data platforms revolutionizing brand persuasion and campaign effectiveness are in Episode 6 of the Business of Marketing podcast. James Slezak, CEO of Swayable, and Demand Exchange’s Justin Cooke explore how giants like Paramount Pictures and food company Grupo Bimbo. They highlight the importance of storytelling and brand affinity over immediate conversion, showing how upper-funnel marketing strategies significantly contribute to brand growth and consumer engagement. Finally, discover how insights produced by Swayable and similar platforms are shaping the future of marketing by providing data-driven evidence to support creative decisions.