Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
The Business of Marketing
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Episodes
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Dive into cutting-edge marketing strategies with Episode 5 of the Business of Marketing podcast, brought to you by Demand Exchange. Join the conversation between John Karl, Catalyst’s Head of Client Development and Growth, and Justin Cooke, as they unravel the complexities of digital performance marketing across B2B and B2C sectors. Discover the importance of cross-channel integration, SEO’s enduring relevance, and the power of content optimization through engaging case studies. This episode, recorded live at Advertising Week New York, is a treasure trove of insights for marketers eager to drive growth, efficiency, and innovation. Tune in to transform your marketing approach.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
In the latest episode of ‘The Business of Marketing’ podcast, Winmo’s CMO Marilyn Mead and Justin Cooke from Demand Exchange provide valuable insights into the dynamic relationship between marketing and sales in the B2B sector. The discussion highlights the significance of having diverse customer touchpoints before sales engagement and the crucial role of marketing in driving revenue and outcome-based metrics. Additionally, they explore the fascinating trend of product-led growth in the SaaS industry, highlighting its potential to revolutionize how businesses operate. This episode is a must-listen for anyone interested in staying ahead of the curve in the ever-evolving world of marketing and sales.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Join digital prophet David Shing and Demand Exchange’s Justin Cooke in Episode 3 of the Business of Marketing podcast. Recorded live at Advertising Week New York, this episode dives deep into the ever-evolving marketing landscape – from the significance of design and brand affinity to the impact of AI and blockchain on creativity and consumer engagement. Shing shares his perspective on navigating the complexities of today’s digital world, the importance of feeling in branding, and the future of content creation and collaboration. Whether you’re a marketing aficionado or just curious about the intersection of technology and creativity, this discussion enlightens and inspires.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
In this second episode of The Business of Marketing, Mary Cirincione, VP of the Propeller Group, and Justin Cooke, Chairman of Demand Exchange, explore the power of thought leadership and strategic content implementation in driving engagement with B2B buyers. They explain how content can inspire a change in behavior and create compelling customer journeys. You’ll also discover how personal connections can be leveraged, and potential clients can be integrated into content to foster engagement and collaboration. You’ll also learn why C-suite executives must embrace their vulnerable side to redefine thought leadership.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
In Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted by Demand Exchange’s Chairman, Justin Cooke, at Advertising Week New York, they explore the core belief that content is central to marketing and the importance of digital experience as a product. Islam emphasizes testing everything in marketing, the strategic approach to demand generation, and the balance between brand and demand. Islam also touches on the integration of AI in generating content, underscoring Optimizely’s vision to create a unified operating system for marketing that streamlines and enhances the whole marketing lifecycle.