Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
The Business of Marketing
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Episodes
Friday Apr 10, 2026
Friday Apr 10, 2026
Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X, unpacking how agencies are evolving, what really drives growth, and why outcomes, not outputs, now define success.
Thursday Apr 09, 2026
Thursday Apr 09, 2026
Recorded live at Advertising Week Europe, John Horsley speaks with Paul Anderson, Global Chief Creative Director and founding partner at Gravity Global, about the state of B2B creativity, the enduring power of brand, and why big ideas still matter.
Wednesday Apr 08, 2026
Wednesday Apr 08, 2026
In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping agencies, creativity and brand building in real time.
Tuesday Apr 07, 2026
Tuesday Apr 07, 2026
In this episode of The Business of Marketing, John Horsley speaks with Gareth Cummings, CEO of eDesk. From early coding on a Commodore 64 to leading a global e-commerce support platform, Gareth shares his views on leadership, resilience, AI, and why customer experience remains central to growth.
Monday Jan 05, 2026
Monday Jan 05, 2026
John Horsley is joined by Maor Sadra, CEO & Co-Founder of INCRMNTAL, to explore why marketing must move beyond clicks and attribution to measure true business value. A candid conversation on incrementality, leadership, and the future of marketing ROI.
Monday Jan 05, 2026
Monday Jan 05, 2026
Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo, joins John Horsley on The Business of Marketing to explore how consumer CRM is evolving in the age of AI. From bootstrapping to IPO, Andrew shares lessons on autonomy, product-led growth, and the rise of agentic commerce.
Friday Dec 12, 2025
Friday Dec 12, 2025
Leon Harlow, Group Commercial Director at YMU, breaks down how the creator economy is reshaping entertainment, talent and brand partnerships. He explains why community and trust now beat pure reach, how YouTube has become the new pilot stage for TV, and what brands should prioritise as every platform becomes a video platform.
Monday Dec 08, 2025
Monday Dec 08, 2025
Google Pixel’s Head of Partner Marketing B2B, Yondjé Choi Cornez, joins John Horsley to explore global partner ecosystems, cultural intelligence and building a DTC Korean nutrition brand alongside a major tech career.
Monday Dec 08, 2025
Monday Dec 08, 2025
Senior Director of Marketing at Pantheon, Mitali Israni, joins host John Horsley to unpack revenue marketing, partner ecosystems and why AI is the “new paintbrush” for modern marketers.
Wednesday Nov 26, 2025
Wednesday Nov 26, 2025
San Francisco 49ers EVP Marketing Stephanie Dittmer Rogers dives into the craft of fan experience - from in-stadium entertainment to global growth and the brand philosophy guiding one of the NFL’s most iconic teams.