The Business of Marketing

This episode features Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake. Dennis brings decades of experience from Yahoo, Microsoft, Meta and IAB Tech Lab to unpack the future of data, AI, identity and measurement - and what the next era of advertising will really look like.
 

Jay Prasad, CEO of Relo Metrics, unpacks how AI and computer vision are transforming the way brands measure sponsorships, fan attention and cultural moments across sport, streaming and entertainment. A look at the shift from logo slaps to real, data-driven impact.

This episode features Adam Clyne, Founder & CEO of Coolr, and Mark Lainas, President US, from the social-first agency behind standout work for Burger King, Deliveroo and dozens of major global brands. They share Coolr’s origin story, how culture, creators and platform-native thinking fuel their approach, and why so many CMOs are struggling to keep up as social overtakes traditional media.

Christie Sclater, Clinique’s SVP of Global Marketing, breaks down how the brand continues to evolve through global campaigns, digital acceleration and deep consumer insight. A candid conversation on creativity, modern brand building and what it takes to grow an iconic beauty brand today.

Kevin Hine, CRO at GIPHY, breaks down the shift from the feed era to the chat era, what emotional context teaches us about culture, and how brands can thrive through participation, not visibility.

RTB House’s Charles Simon, Vice President of Private Advertising Standards, discusses how regulation and standards are transforming digital advertising. From GDPR and state-level laws to cryptography, clean rooms and privacy-first measurement, Charles breaks down what’s coming next - and why understanding privacy is now a core superpower for modern marketers.

This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.
 
 
 

Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.
 
 
 

Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.
 

Recorded live at Advertising Week New York, this episode features Johanna Wahlroos, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.