Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
The Business of Marketing
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Episodes
Tuesday May 20, 2025
Tuesday May 20, 2025
In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.
Wednesday May 14, 2025
Wednesday May 14, 2025
In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution.
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy and start measuring what matters.
Tuesday May 13, 2025
Tuesday May 13, 2025
Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why a culture built on empowerment, curiosity, and emotional storytelling is the future of marketing.
Thursday May 08, 2025
Thursday May 08, 2025
Join Helen Keelan, Senior Sales Director at LG Ad Solutions, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
Tuesday May 06, 2025
Tuesday May 06, 2025
In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Aisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market. She highlights the impact of UK advertising exports, VIP networking events, and partnerships, such as with Advertising Week New York, aimed at fostering industry connections and expanding international opportunities for UK businesses.
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy between purpose and profit.
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.
Monday Dec 02, 2024
Monday Dec 02, 2024
Simon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He highlighted Edit Cloud’s focus on technology, talent, and training to democratize content creation. Simon emphasized collaboration with clients like ITV, integrating cloud-based workflows to enhance efficiency, sustainability, and creative reach across global markets.
Monday Nov 25, 2024
Monday Nov 25, 2024
Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach to connect brands and audiences.